Zambia Institute of Mass Communications

This course provides a comprehensive introduction to digital marketing and communication strategies in today’s fast-evolving media landscape. It equips learners with the knowledge and practical skills required to effectively use digital platforms for marketing, branding, audience engagement, and strategic communication.

Learners will explore key concepts such as social media marketing, content creation, digital advertising, analytics, and online reputation management, while also understanding the ethical and professional considerations in digital communication.

 MEDIA AND IDENTITY BCS 252

General Purpose.

This course is designed so that students can critically explore major developments in theories of the media and their effects on cultural identity. This course draws upon diverse literatures to map the terrain of constructed identities. At issue is how distinctive identities (such as gender, sexuality, social class, occupation, race and nationality) are constructed and represented.

We will engage with and expand on the following questions: How is identity formed, maintained, and represented? How can we better understand identity through an historical perspective? How do individuals use traditional and new media to reflect their identities? How does popular culture inform our personal displays of identity?

Course Description

This course is designed to introduce students to the study of Government and Administration, with a particular reference to Zambia. It will provide students with basic knowledge of the nature, structure and role of Government administration as machinery for national development in Zambia.

 It will further explore issues of good governance, the role of the citizens in national governance and Inter-governmental relationships.

Course Objectives

Upon completion of the course students should be able to:

·       Define the concepts of Government and Administration

·       Describe the nature and scope of Public Administration

·       Explain the structure and functioning of the Zambian Government

·       Examine the role of national government in national development

·       Evaluate the Inter-Governmental Relations 

·       Explain the new trends in Public Administration